The study aimed to identify the impact of business intelligence on the electronic consumer behavior of ready-made clothing consumers in Jordan. The study employed a descriptive analytical methodology, with a sample of 385 participants who are consumers of ready-made clothing through online stores. The results indicate that business intelligence, particularly through data analysis tools, has a relatively high impact on the dimensions of electronic consumer behavior, which include purchase decisions, evaluations and opinions, and mental image. Furthermore, it was shown that business intelligence has a statistically significant effect on the electronic consumer behavior related to ready-made clothing. This highlights the need for clothing stores to possess and implement business intelligence, particularly in terms of data analysis tools, which provide critical information and reports essential for making decisions related to electronic consumer behavior. The study recommended that greater attention be given to business intelligence to complete the picture for more accurate and objective assessments, due to its clear impact on electronic consumer behavior and e-commerce in general. Keywords: Bus?ness ?ntell?gence, Mental Image, evaluations, opinions, purchase decision, electronic consumer, Apparel Sector, Jordan