Page 29 - أبحاث كلية تكنولوجيا المعلومات 2016-2020

Table of content 2017 43
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18 Marketing Managers Degrees of Awareness about the
Significance of the Customer Experience Management (CEM) in
the Jordanian Banking, Insurance and Financial Services Sectors

Tareq N. Hashem, Sara Shaker Mohammed Al-Aqra, Ehab Kamal
Haikal
19 Measuring service quality level in the Jordanian
telecommunication sector from its customers’ perspective using
the SERVPERF scale

Tareq N. Hashem, Farah I. Hamdan

25