Page 36 - أبحاث كلية تكنولوجيا المعلومات 2016-2020

2017 Publications

International Journal of Business and
Social Science

Volume 8 • Number 10 • October 2017

The Role of Competitive Intelligence Types in Marketing of Banking Services

Khalid Mirkhan, Mahabat Abdullah, Salwa Alsamarai, Mahabat Abdullah

Purpose: The aim of the research is to detect the reflection of the role of competitive
intelligence types (market intelligence, customer intelligence, competitors' intelligence,
technological intelligence, strategic alliance intelligence) in the marketing of banking
services. Research Methodology: The research problem was identified in several
questions concerning the nature of correlation between the variables of research. The
search used the questionnaire as a means of obtaining data. From the Research: The
research used descriptive analytical method as a research method and in order to reach
the goal of research and finding a relationship between the variables of research. The
research sample was determined from managers in a number of private banks in the city
of Erbil. The sample included (115) managers in private banks. The importance of this
research is from being a research that has not been conducted in the study of types of
competitive intelligence and its relationship and its impact in the marketing of banking
service in the environment of the Kurdistan Region. The research reached a number of
conclusions, the most important of which is the existence of correlation and influence
between the main and subvariables at the macro and micro level.
https://www.semanticscholar.org/paper/The-Role-of-Competitive-Intelligence-Types-
in-of-Mirkhan-Abdullah/fb524abb8f4dcc6f216d9527ff5f017ad52985a4

30