Page 131 - أبحاث كلية تكنولوجيا المعلومات 2016-2020

Table of content 2020

10 Innovative Marketing and Its Impact on Customers' Value 113
Creation in Orange Jordan Telecom 114
115
Sultan Mohammad Said Sultan Freihat, Diana Moh’d Adnan, Tareq
N. Hashem

11 INFLUENCE OF EMOTIONAL MARKETING ON BRAND
LOYALTY AMONG FEMALES IN THE FIELD OF
COSMETICS: MEDIATING ROLE OF CUSTOMER
SATISFACTION

Tareq Nael Hashem, Nafez Nimer Ali. Mahmoud Allan

12 The Role of Supply Chain Strategy and Affiliate Marketing in
Increasing the Demand for E-Commerce–Social Media POV
Ehab Kamal Haikal, Sultan Mohammed Freihat, Diana (Moh’d
Adnan) Homsi, Jamal M. M. Joudeh, Tareq N. Hashem

13 Examining the Influence of COVID 19 Pandemic in Changing 116
Customers' Orientation towards E-Shopping 117
118
Tareq N. Hashem
14 The effect of marketing ambidexterity on improvement of 119
120
marketing performance in telecommu-nication companies in
Jordan

Sultan Mohammad Said Sultan Freihat
15 How can entrepreneurial marketing promote the

entrepreneurship culture in an organization: case of banking
sector in Jordan

Diana (Moh’d Adnan) Homsi, Tareq N. Hashem, Sultan Mohammed
Freihat
16 THE BUYING RESPONSE MODEL "ATR" FOR SPORTS
SPONSORSHIP ACTIVITIES -EVIDENCE FROM SPORTS
SPONSORSHIP MARKET IN JORDAN

Iyad A. Al-Nsour, Firas Jamil Al-Otoum
17 Marketing Entrepreneurship Role in Increasing Marketing

Students' Strategic Thinking. Isra university (POV)

Firas Jamil Alotoum

101