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2019 Publications

Management Science Letters
9(1):43-52, January 2019

The effect of cultural dimensions on tourism promotion in Jordan

Faraj Harahsheh

The tourism sector is considered as one of the most important economic sectors and has
great importance in increasing the gross domestic product of any country in the world.
Jordan is one of the countries attracting tourism from all over the world because of its
natural tourist attractions and industrial parks, as well as the availability of security and
safety elements compared with neighboring countries. As the tourism sector is
influenced by several factors affecting the tourism sector, this study aimed to
investigate the role of the cultural dimensions and their relationships with the Jordanian
society characterized by customs and traditions, values, norms and religious beliefs in
promoting the tourism sector in Jordan. The study concluded that there was a
statistically significant relationship between the cultural dimensions and the tourism
promotion, so that the tourism promotion in Jordan was directly influenced by the
change in cultural dimensions. The study concluded that the governments should
increase the interest of the tourism sector and the need to pay special attention on
educating the Jordanian society about the importance of this sector for the benefit of the
country, which would positively affect their level of income, alleviate unemployment,
and raise the standards of their lives.

http://growingscience.com/beta/msl/2986-the-effect-of-cultural-dimensions-on-tourism-promotion-in-
jordan.html

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