The lecture was presented by Dr. Jarrar, Regional Marketing Manager for major pharmaceutical companies in the Middle East and North Africa region. He discussed the importance of marketing for pharmacy students and preparing them to deal with the labor market.
This lecture is a valuable opportunity for pharmacy students to understand the vital role that marketing plays in the pharmaceutical sector. Pharmaceutical marketing is not limited to selling products only, but also includes educating the public and promoting health awareness, which positively reflects on society as a whole.
Mastering the first impression is a crucial skill in building successful professional relationships with clients and colleagues, which enhances the chances of success in the fields of pharmaceutical sales and promotion.
At the end of the lecture, Professor Dr. Nihad Ayoub, Dean of the Faculty of Pharmacy, expressed her thanks and appreciation to Dr. Rami Jarrar for coming to Jordan and presenting this valuable lecture.
She stressed the importance of the topic and its role in enhancing students’ readiness for the labor market, noting that such events contribute to developing students’ skills and expanding their professional horizons.
By understanding marketing strategies and developing communication skills, pharmacists can provide pharmaceutical products more effectively, which contributes to enhancing customer satisfaction and increasing sales.